Questions I ask when reviewing a design.
A selection of the questions commonly asked by Jason Fried when reviewing a design (those applicable to industrial design).
> What does it say?
> What does it mean?
> Is what it says and what it means the same thing?
> Do we want that?
> What’s the take away after 8 seconds?
> How does this make you feel?
> What’s memorable about this?
> What’s that for?
> How does that change behavior?
> What does someone know now that they didn’t know before?
> What’s the simpler version of this?
> What does a more polished version of this look like?
> What’s missing?
> Does that make it easier or harder?
> Why is that there?
> What matters here?
> What would happen if we got rid of that?
> Why isn’t that clear?
> Why is this better?
> How can we make this more obvious?
> If we got rid of this, does that still work?
> Where’s the idea?
> What problem is that solving?
> How does this change someone’s mind?
> What makes this a must have?
About Jason Fried
Article found at Signal V. Nois